Together with the team at Downtown Santa Monica Inc and Spin PR Group we helped curate food vendors, entertainment, activities and logistics for this one of a kind event. Throughout four city blocks we had sponsored activations from photo booths to face painting, two stages, cooking demonstrations and pop up boutiques. When the sun set rainbow lights brought the spirit of PRIDE to life with a dance party from DJ Brynn Taylor and an appearance by Santa Monica Mayor, City Officials and Stakeholders.